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Augmented Reality
Augmented Reality
Wilde
WILDE
Wilde a unique start up sucess story based in Memphis, showed the world a new way to think 'chip'. Allergy and gluten free, low carb and packed with protein.
Reimagining what comfort food means for the modern snacker
Wilde has a unique heart, ensuring we no longer have to choose between pure comfort food or flavour built on a trailblazing story of determination.
Breaking into the food market with a radical new take on one of our favourite snacks isn't easy.
With Miroma Ventures as an equity partner, MPF and Wilde in high collaboration; positioned the new ingredients, new processes and a fresh new brand identity culminating in an immersive digital destination.
Understanding the business: commercially, creatively, competitively were all part of the recipe for success.
Wilde rethinks the beloved potato chip and reimagines it as a low carb, high protein snack that is actually healthier for you.
MPF used design-led thinking to bring the strategy to life, creating a clear path forward showcasing the brands purpose, positioning and ultimately their digital platform.
Getting WILDE the brand identity they have been seeking for a long time with a fully interactive digital platform.
A tasty destination - fresh website, fresh flavours
As part of a comprehensive brand, design and digital delivery proposal, MPF undertook diligent execution through expertise.
Streamlining the UX simplifying the eCommerce and putting the brand front and centre.
Recognising that we need to remove obstacles between a consumer's hunger and their access to the product.
LET'S S_WITCH
IT UP#
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Miroma Project Factory. 2006/Part of the Miroma Group
don't be
a stra_nger
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