Guy Gadney talks up transmedia as the next big thing. Article published in AdNews from Paul MacIntyre.
Click here to see the PDF of the article.

We are now in the era of homogenised media companies where digital strategies for television companies include text news and podcasts, radio companies broadcast text news and video, and newspapers publish all of the above.
The Australian will be shortly following The Times and the NY Times in implementing the first phase of their content revenue […]

Australia is sometimes seen as a place where people can say things without those things reaching back to the northern hemisphere. Last week Dawn Airey, the CEO of Channel 5, was in Sydney and gave a very candid view of the current state of the global television industry.
“Looking at what dial-up internet has done to the […]

The Project Factory is pleased to announce the launch of the Bondi Rescue game. The game brings to life the sun, sand and surf of Australia’s iconic Bondi Beach.

It’s a busy summer’s day on Australia’s iconic Bondi Beach. The sun is out, the water is warm and everyone wants to dive into the ocean to […]