This blog is about a week out of date. During that time, $295k was made by the mobile industry. It’s an impressive number, and no, I’m not talking about mobile advertising but about the amount that is made from mobile subscribers by the carriers. (For those of you interested, these figures are in a presentation […]

Amongst other things, I chair the Mobile Industry Group for AIMIA. We recently launched the new Mobile Advertising Guidelines which try and just set some recommendations in place so that there is a common understanding on sizes (or rather ratios), purpose etc. While there has been some incredibly ill-informed press around on this (wondering why they […]