I was talking to a friend of mine who works for a city council recently. The council is a local government body with some elected officials and a decent budget – a portion of which it spends on local initiatives, business councils, arts project and community development. The council is the central council for a […]
After my last post on iPad, Mark Pesce commented that “Seems like you’re saying iPad is now what the TV used to be.” and in so many ways - I think he might be right on the mark.
TV used to be (and still pretty much is) a sit back medium. We throw ourselves on the […]
Our new iPad arrived on Tuesday morning and I’ve got a huge list of likes, dislikes, loves and concerns. It was, I have to say, almost scary to plug it in and turn it on and there was a chill of reverence in the air.
Yes, it’s like a big iPod Touch.
Now, some specifics:
The device is, […]
This blog is about a week out of date. During that time, $295k was made by the mobile industry. It’s an impressive number, and no, I’m not talking about mobile advertising but about the amount that is made from mobile subscribers by the carriers. (For those of you interested, these figures are in a presentation […]
Another in a series of random thoughts on Augmented Reality, Plotting, Location, Maps and Mobile.
In terms of interest in Augmented Reality, while marketers and early adopters have leapt into AR with abandon - egged on by many developers it must be admitted; many are suggesting some caution and suggesting there is some way to go […]
Announcement out today that Google has bought Ad Mob, the largest display advertiser in the mobile space, serving millions on ads into mobile site and smart phone apps.
There is a supportive blog (as you would expect) on this on the Ad Mob site talking about the benefits to this to Ad Mob customers (adding Google […]
I recently spoke at the AIMIA Digital Summit conference (worth checking out it you missed it) on the state of mobile. I provided some serious future looking and even went to far as to make a few predictions and set a few dates for when things might come to pass. (The future according to me!) […]
Two new services have come up in the last week that really grabbed my attention - and that of a few people I’ve shown them to. From different stables but with some similar concepts and intent.
These are Layar from SPRXMobile and Seer from IBM which was done as part of their mobile services for Wimbledon. A […]
Amongst other things, I chair the Mobile Industry Group for AIMIA. We recently launched the new Mobile Advertising Guidelines which try and just set some recommendations in place so that there is a common understanding on sizes (or rather ratios), purpose etc. While there has been some incredibly ill-informed press around on this (wondering why they […]
I’m turning over a new leaf and have decided to blog more regularly (I hear you muttering ‘that won’t be hard’), in short sharp bursts, about all the stuff that is coming up that interests me.
When I started Lean Forward, it was to look at engagement with consumers by media, brands, advertisers, screen content producers, […]