Posts Tagged ‘ layar ’

Mobile, Locative, Augmented Reality

Jun 30th, 2009 | By Jennifer Wilson | Category: Applications, Augmented Reality, Mobile, The Lean Forward Blog

Two new services have come up in the last week that really grabbed my attention - and that of a few people I’ve shown them to. From different stables but with some similar concepts and intent.
These are Layar from SPRXMobile and Seer from IBM which was done as part of their mobile services for Wimbledon. A […]



A big deep breath

Jun 24th, 2009 | By Jennifer Wilson | Category: Mobile, The Lean Forward Blog, Twitter

I’m turning over a new leaf and have decided to blog more regularly (I hear you muttering ‘that won’t be hard’), in short sharp bursts, about all the stuff that is coming up that interests me.
When I started Lean Forward, it was to look at engagement with consumers by media, brands, advertisers, screen content producers, […]