Avoid all paradigms, even mine! When someone says this is the way it’s done and it has to be this way, question it, because the landscape is changing so much.
Matt Costello, 2008

Jennifer Wilson and Guy Gadney contribute to LaVolta’s Digital Bullet weekly series.  This week, the topic is AIMIA and the IAB and what they should be focusing on.  You can view this episode here.

The Project Factory is dedicated to producing world-class engaging and commercially attractive interactive content.
As well as producing original formats and content, we provide innovative digital marketing campaigns that generate high levels of engagement and ROI for global brands online and on mobile.

Digital Strategies
“Having a website” is no longer enough to compete in the current marketplace. […]

Sydney, 14th February 2009
The Project Factory and Lean Forward merge, bringing two of Australia’s leading digital thinkers together to offer strategic consulting and bespoke development across all media platforms.
The Project Factory today announced its merger with the mobile, convergence and social media company, Lean Forward.
The merger means that the company now has two of the […]