We are now in the era of homogenised media companies where digital strategies for television companies include text news and podcasts, radio companies broadcast text news and video, and newspapers publish all of the above.
The Australian will be shortly following The Times and the NY Times in implementing the first phase of their content revenue […]

Australia is sometimes seen as a place where people can say things without those things reaching back to the northern hemisphere. Last week Dawn Airey, the CEO of Channel 5, was in Sydney and gave a very candid view of the current state of the global television industry.
“Looking at what dial-up internet has done to the […]

The Project Factory is dedicated to producing world-class engaging and commercially attractive interactive content.
As well as producing original formats and content, we provide innovative digital marketing campaigns that generate high levels of engagement and ROI for global brands online and on mobile.

Digital Strategies
“Having a website” is no longer enough to compete in the current marketplace. […]

The sexily-named ‘AIMIA Digital Services Index’ (!) was published today 5th November.  A positive and vital summary of our industry in Australia, it proves what most of us embedded in Digital already knew - that this is a big deal, and that it’s a mainstream big deal.
The summary shows that in 2008, 14.3% of enterprise expenditure […]