After my last post on iPad, Mark Pesce commented that “Seems like you’re saying iPad is now what the TV used to be.” and in so many ways - I think he might be right on the mark.
TV used to be (and still pretty much is) a sit back medium. We throw ourselves on the […]

About a year ago, I was commissioned by the Centre for Screen Business (a division of AFTRS, the film television and radio school) and Screenrights to look into why more screen content practitioners (film makers) didn’t get more involved in the digital space. The idea was to produce a White Paper from the results to […]

I am sitting here reading the program for yet-another-mobile-conference (YAMC) which has as its amazing and avant garde theme - advertising!
Ok, let’s look at this. Yes, mobile advertising is going to be big. But then again, advertising itself is big. Yes, mobile is the device of the future (event the right now future), we know […]