Augmented Reality is starting to get the hype that social media applications had a few years ago, and widgets a few years before that. I’d say that we’re increasingly being asked about augmented reality, however when you talk about the cost, it is amazing how quickly the interest can die. I’m finding this area fascinating and will […]

Two new services have come up in the last week that really grabbed my attention - and that of a few people I’ve shown them to. From different stables but with some similar concepts and intent.
These are Layar from SPRXMobile and Seer from IBM which was done as part of their mobile services for Wimbledon. A […]

I’m turning over a new leaf and have decided to blog more regularly (I hear you muttering ‘that won’t be hard’), in short sharp bursts, about all the stuff that is coming up that interests me.
When I started Lean Forward, it was to look at engagement with consumers by media, brands, advertisers, screen content producers, […]