I was privileged to be invited to open and chair the recent AIMIA/Venture One Branded Entertainment conference.  Posted here is my opening views on the current and future state of this curious industry.
Branded content seems to be a marriage made in heaven.
- Content has always been difficult to fund. Even if you are James […]

A stunning data visualisation of the history of the Australian web launched today.  Congrats to AIMIA, and especially to Paul McCarthy for pulling this together.  Would be great to see this rolled out on a global basis.
Discover and explore here
For the video fans, here’s a summary video of the history of social media in […]

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As well as producing original formats and content, we provide innovative digital marketing campaigns that generate high levels of engagement and ROI for global brands online and on mobile.

Digital Strategies
“Having a website” is no longer enough to compete in the current marketplace. […]

The sexily-named ‘AIMIA Digital Services Index’ (!) was published today 5th November.  A positive and vital summary of our industry in Australia, it proves what most of us embedded in Digital already knew - that this is a big deal, and that it’s a mainstream big deal.
The summary shows that in 2008, 14.3% of enterprise expenditure […]