Posts Tagged ‘ Advertising ’

Google buys AdMob - gets serious about Mobile Advertising

Nov 10th, 2009 | By Jennifer Wilson | Category: The Lean Forward Blog

Announcement out today that Google has bought Ad Mob, the largest display advertiser in the mobile space, serving millions on ads into mobile site and smart phone apps.
There is a supportive blog (as you would expect) on this on the Ad Mob site talking about the benefits to this to Ad Mob customers (adding Google […]



We’ve got the whole world in our hands

May 6th, 2009 | By Jennifer Wilson | Category: Advertising, Mobile, The Lean Forward Blog

I’ve been having a lot of mobile moments lately - catching up on the world in mobile and mobile in the world. Sometimes, the cultural divide on mobile really comes crashing home.
I’ve written before about how in Japan, six of the top ten best selling books were written (yes, written) on a mobile phone, and […]



The Great Advertising Bandwagon

Jan 3rd, 2008 | By Jennifer Wilson | Category: Advertising, Mobile, The Lean Forward Blog

I am sitting here reading the program for yet-another-mobile-conference (YAMC) which has as its amazing and avant garde theme - advertising!
Ok, let’s look at this. Yes, mobile advertising is going to be big. But then again, advertising itself is big. Yes, mobile is the device of the future (event the right now future), we know […]