ABC’s Second Life islands wins rich media award at SMPTE - IT Wire

The Project Factory is proud to announce that one of its major projects – The ABC’s Second Life island – won the award for rich media at the Content + Technology Awards at SMPTE in Sydney, Australia.

BigPond Enters Second Life - Telstra Press Release

BigPond today launched Australia’s first major corporate presence in the online virtual world, Second Life, with the unveiling of ‘The Pond’….This project was developed and produced by Gary Hayes of The Project Factory . Email: info@theprojectfactory.co.uk

Melbourne Laneways comes to life at ABC Island

Australian Metaverse developer The Project Factory has unveiled an artistic remix of the alleys and laneways of Melbourne (my local stomping grounds). Rather than simply replicating a chunk of the city, the installation draws on the elements and flavor of many scenes and locales…Heh, isn’t it excellent. Gave me such buzz to wonder through.

The Project Factory opens Second Life office in Australia - IT Wire

The Project Factory Pty Ltd today announced the opening of its Australian Second Life development office to coincide with the launch of the Telstra BigPond and Australian Broadcasting Corporation (ABC) Second Life islands

Taturu’s Mixed Reality Headcount - The Pond Top Brand in Second Life and up 35%

Sitting with Very Mulberry (Big Pond) and developer Gary Hazlitt (The Project Factory) at The Pond’s Billabong Bar…Ultimately The Pond is delivering what seems to be good value at a fair price, and even if it isn’t the sort of product traditionally associated with them, goodwill is goodwill

Second Life’s Second Wind - Scoop Podcast

Facebook might be grabbing the spotlight, but Second Life is no shrinking violet. The online virtual environment now boasts 10 million participants and big names like Telstra and the ABC. Joining us to discuss why Second Life matters to business is Lisa Romano, project manager of the ABC’s Second Life presence, Cameron Reilly, chief executive of The Podcast Network, and Gary Hayes, head of virtual worlds at The Project Factory.

ABC TV Sunday Arts - Thursday’s Fictions

The creators of the award-winning and surreal dance film, Thursday’s Fictions, will launch an online 3D immersive experience in Second Life…a collaboration by leading Australian dance filmmakers Dr Richard James Allen and Dr Karen Pearlman of The Physical TV Company and Gary Hayes, The Project Factory

Virtual Worlds - Victorian Government News

Multimedia Victoria is currently undertaking research of emerging technology trends and their potential impact on the economic and social lives of Victorians. Virtual worlds have attracted significant attention over the past twelve months and have the potential to drive significant new uses of web-based communication for individuals and businesses.

The FUD factor: Second Life takes hold

The Project Factory principal Gary Hayes, who has directed and built Second Life developments for Telstra BigPond and the ABC reckons the virtual world is both threat and opportunity. Mainly, he says, the fact that Second Life has moved beyond mere curiosity means that businesses need to understand the new environment…

Ambling in Second Life - Careers Build

The build itself is very enjoyable. It mixes almost ghostly, washed-out or semi-transparent shapes with sharp, crisp ones, giving a gently surreal yet serene air to the place. If you know anything about building with Windlight you are probably familiar with the “glow” setting on textures. I may be wrong, but it looks like this has been used extensively, and may account for the otherworldly lighting effects and soft-focus look.

melbourne laneways in second life. NOOOOOOOO

i think i am going to be forced to join second life to check this out…

Linden Lab - Machinima Showcase

Features Gary Hazlitt’s “Second Life -Windlight Machinima” of TPF builds

Top 25 Brand Sites: Global Brand Dwell Statistics

Another measure I found while looking for traffic or popularity of real-life brand sites in Second Life was the Global Brand Dwell Statistics by The Project Factory. It is updated every Monday and can be found here.

The Metaverse Journal - Interview: Gary Hazlitt

With the launch of the ABC and Telstra presences in Second Life, Gary Hazlitt (Gary Hayes) has become a well know figure for Australian SL users. He’s managed both projects and built the majority of the content as well.

Thursday’s Fictions - Great Builds, Second Life Insider

- you can experience some of the magic in Second Life as well, as constructed by The Project Factory’s Gary Hazlitt. There is also a trailer to whet your appetite for the experience, though it may not be suitable for work, including artistically contextualised partial nudity.

Brand Presence in Second Life - Web Metrics

I’m happy that Guy at The Project Factory contacted let know about the Brand Measurement they’re doing in Second Life using dwell statistics.

Melbourne Laneways comes to life at ABC Island

Australian Metaverse developer The Project Factory has unveiled an artistic remix of the alleys and laneways of Melbourne (my local stomping grounds). Rather than simply replicating a chunk of the city…

Chatter Bots evolve in Second Life - Clickable Culture

…of The Project Factory has recently begun to tinker with some of this next-generation bot technology, bringing a detailed chatterbot to ABC Island. “The quality of the automatic responses is improving each day,”