The sexily-named ‘AIMIA Digital Services Index’ (!) was published today 5th November.  A positive and vital summary of our industry in Australia, it proves what most of us embedded in Digital already knew - that this is a big deal, and that it’s a mainstream big deal.

The summary shows that in 2008, 14.3% of enterprise expenditure is related to Digital Services.  This is $17.9bn. 

More importantly from our view is that businesses and agencies in Australia will engage with 40% of their customers using digital services.  As we often say to our clients, this is where the audience is.  Indeed, many consumers have actively migrated to digital media.  Magazines, television, music, movies, newspapers and other offline media have already had to adjust their strategies to address this audience.

The Project Factory believes that it is vital for all sizes of media companies to have a detailed, tested and supported digital strategy to reach this audience. 

Contact us to get yours.