I chaired the first day of the Media & Broadcasting Congress in Sydney last week. Good speakers, though I’d say the big players will need to pick up the innovation that they dropped with the recession.
The summary I gave the conference (which I also think is a snapshot of where we’re at with digital) is:
“Audiences […]
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A stunning data visualisation of the history of the Australian web launched today. Congrats to AIMIA, and especially to Paul McCarthy for pulling this together. Would be great to see this rolled out on a global basis.
Discover and explore here
For the video fans, here’s a summary video of the history of social media in […]
Random House Australia has today announced its new digital strategy will be developed in partnership with the award-winning The Project Factory.
Random House Australia recognises that digital reading will be a force in the next decade and appreciates the need to embrace new media. The exciting new digital strategies and release campaigns developed in partnership with […]
Jennifer Wilson and Guy Gadney contribute to LaVolta’s Digital Bullet weekly series. This week, the topic is AIMIA and the IAB and what they should be focusing on. You can view this episode here.
While the overall number of magazines starts to decline in an inexorable and obvious trend, Wired magazine has cocked a snook and launched the first issue of Wired UK.
The advertising was a little suspect for sub-editorial pedants, with the tagline “The future edited” which cried out for a comma somewhere, and the tagline for the […]
Read Jennifer’s updates on mobile advertising covered on news.com.au today.
http://www.news.com.au/business/story/0,27753,25175324-5012425,00.html
“Mobile is new and innovative enough that you should expect and receive higher percentage response rates to mobile than other channels, but based on lower numbers,” Wilson says.
She says it is important to think about how sophisticated your target audience is when it comes to using […]
The following is the speech that Guy Gadney gave to the 15th Annual AIMIA Awards on 13th March in his role as President of AIMIA.
“When our digital industry crashed in the late nineties, major businesses and media companies that had been exploring digital media reverted to their core business models with an element of schadenfreude. […]
Click to expand.
First spotted on Palmer Street, Sydney, 2nd March.
The digital media industry is not too young to have cycles already. In the mid to late nineties, there were wonderful innovations that can be read these days like the Burgess Shale.
Innovations such as forums, MSN chat, social media and online games all originated in peer-to-peer links, BBS’s and early MMORPGs.
Economically, we can probably chart […]