Forrester research has published this neat little widget for segmenting different levels of participation in online content. Personally I think this is pushing it to label it ’social’ in the same way that people creating their own Christmas cards should not be called ’social’ as it’s just another way to create content.
What it *is* is […]

About a year ago, I was commissioned by the Centre for Screen Business (a division of AFTRS, the film television and radio school) and Screenrights to look into why more screen content practitioners (film makers) didn’t get more involved in the digital space. The idea was to produce a White Paper from the results to […]