I am sitting here reading the program for yet-another-mobile-conference (YAMC) which has as its amazing and avant garde theme - advertising!
Ok, let’s look at this. Yes, mobile advertising is going to be big. But then again, advertising itself is big. Yes, mobile is the device of the future (event the right now future), we know […]

Rupert Murdoch certainly created a common term when he referred to himself as a ‘digital immigrant’. The term ‘ditigal native’ has become common enought that I received a chart today with a generational breakdown showing where groups ar natives, immigrants or aliens.
I think the same thing is happening in mobile, and that it has happened […]

We all talk about how consumption of media is changing, but don’t often look exactly what this means for the consumer. Specifically, there are two key influences happening right now which are leading to about ten other things.
The two key influences are the rise of social networking and the extension of then mobile phone from […]