Two new services have come up in the last week that really grabbed my attention - and that of a few people I’ve shown them to. From different stables but with some similar concepts and intent.
These are Layar from SPRXMobile and Seer from IBM which was done as part of their mobile services for Wimbledon. A […]

Amongst other things, I chair the Mobile Industry Group for AIMIA. We recently launched the new Mobile Advertising Guidelines which try and just set some recommendations in place so that there is a common understanding on sizes (or rather ratios), purpose etc. While there has been some incredibly ill-informed press around on this (wondering why they […]

I’m turning over a new leaf and have decided to blog more regularly (I hear you muttering ‘that won’t be hard’), in short sharp bursts, about all the stuff that is coming up that interests me.
When I started Lean Forward, it was to look at engagement with consumers by media, brands, advertisers, screen content producers, […]

I’ve been having a lot of mobile moments lately - catching up on the world in mobile and mobile in the world. Sometimes, the cultural divide on mobile really comes crashing home.
I’ve written before about how in Japan, six of the top ten best selling books were written (yes, written) on a mobile phone, and […]

My first generation iPhone recently turned up its heels (but that is another story… and one Apple seems reluctant to comment upon). So, into the glorious glass and customer service edifice that is the Apple Store, Sydney.
I made an appointment to tell someone the product was broken (don’t see why I needed to do so, […]

I’m getting more and more of the view that ‘context’ is the missing ingredient in some many services that are designed, both online and on mobile. 
I’ve talked about soft personalisation, and the idea that people will happily just through hoops to tell you about themselves if you give them a good reason (like improving their […]

This is being written on an iPhone. I have a relationship with my iPhone which is starting to change my relationshipo with my Internet-connected laptop. But it has also slightly changed my mobile phone behaviour - and in ways that I can feel I am starting to rail against.
Love the interface? Yes, but…
Love the interconnection […]

Two recent things have happened that make me feel as though we really are on the cusp of some exciting new stuff in the mobile application world.
 I’ve talked about how raving over the mobile internet is really just raving over the current major communication form on the brand new medium (radio with pictures). This shouldn’t […]

Just done a presentation on Mobile Engagement at the Laboratory for Advanced Media Production (LAMP), which is a cross-media lab project from the Australian Film Television and Radio School (AFTRS). I’ve done a few LAMP projects now - they are immersive residentials where we spend a week expanding a variety of projects (this week, seven), making […]

The Exec Forum was a great day, full of fascinating (and fascinated) people and, as usual, a huge amount jam-packed into a short time.  For more info, see here: http://www.futureexploration.net/e2ef/blog/
There’s been enough comment on what happened on the day, but there are clearly a lot of conversations that are going to continue. Some of them […]