The Lean Forward Blog

iPhone (apps) are the new black

Jul 13th, 2010 | By Jennifer Wilson | Category: The Lean Forward Blog

I was talking to a friend of mine who works for a city council recently. The council is a local government body with some elected officials and a decent budget – a portion of which it spends on local initiatives, business councils, arts project and community development. The council is the central council for a […]



Guy versus the volcano

May 5th, 2010 | By Guy | Category: The Lean Forward Blog

Here is the full version of Guy’s great adventure escaping the volcano from Cannes at this year’s MIPTV.  Put the kettle on and enjoy…
It is natural that a major natural thump like a volcano should have a knock-on effect on reality, even in the rarefied reality of the MIPTV television conference in Cannes last week. […]



iPad Part 2: New/old media devices

Apr 12th, 2010 | By Jennifer Wilson | Category: TPF News, The Lean Forward Blog

After my last post on iPad, Mark Pesce commented that “Seems like you’re saying iPad is now what the TV used to be.” and in so many ways - I think he might be right on the mark.
TV used to be (and still pretty much is) a sit back medium. We throw ourselves on the […]



Yes, we have an iPad

Apr 9th, 2010 | By Jennifer Wilson | Category: The Lean Forward Blog

Our new iPad arrived on Tuesday morning and I’ve got a huge list of likes, dislikes, loves and concerns. It was, I have to say, almost scary to plug it in and turn it on and there was a chill of reverence in the air.
Yes, it’s like a big iPod Touch.
Now, some specifics:
The device is, […]



Branded entertainment

Apr 8th, 2010 | By Guy | Category: The Lean Forward Blog

I was privileged to be invited to open and chair the recent AIMIA/Venture One Branded Entertainment conference.  Posted here is my opening views on the current and future state of this curious industry.
Branded content seems to be a marriage made in heaven.
- Content has always been difficult to fund. Even if you are James […]



The truth about digital strategies

Mar 30th, 2010 | By Guy | Category: The Lean Forward Blog

Australia is sometimes seen as a place where people can say things without those things reaching back to the northern hemisphere. Last week Dawn Airey, the CEO of Channel 5, was in Sydney and gave a very candid view of the current state of the global television industry.
“Looking at what dial-up internet has done to the […]



Mobile - rich pickings and good numbers

Mar 1st, 2010 | By Jennifer Wilson | Category: The Lean Forward Blog

This blog is about a week out of date. During that time, $295k was made by the mobile industry. It’s an impressive number, and no, I’m not talking about mobile advertising but about the amount that is made from mobile subscribers by the carriers. (For those of you interested, these figures are in a presentation […]



Scratching the Surface

Feb 13th, 2010 | By Guy | Category: The Lean Forward Blog

This week I was invited to a presentation of the future of Microsoft’s technologies by Robbie Bach, President of Entertainment and Devices. The main focus of the evening was the Microsoft Surface technology, with a side order of Natal gestural interfaces.
The Surface is really a touch screen, table-top, interface without the grid-lock feature. Items can […]



Copyright, Control and the Audience

Feb 8th, 2010 | By Jennifer Wilson | Category: The Lean Forward Blog

The ruling came out on Friday on the iiNet copyright infringement case. I’ve written about this before here and here. I see the case as incredibly important for rights holders everywhere and I do think we should be celebrating the outcome, while also considering the potential ramifications of this. If you’re not […]



Visualising the world

Dec 1st, 2009 | By Jennifer Wilson | Category: The Lean Forward Blog

Another in a series of random thoughts on Augmented Reality, Plotting, Location, Maps and Mobile.
In terms of interest in Augmented Reality, while marketers and early adopters have leapt into AR with abandon - egged on by many developers it must be admitted; many are suggesting some caution and suggesting there is some way to go […]