The Lean Forward Blog

Mobile - rich pickings and good numbers

Mar 1st, 2010 | By Jennifer Wilson | Category: The Lean Forward Blog

This blog is about a week out of date. During that time, $295k was made by the mobile industry. It’s an impressive number, and no, I’m not talking about mobile advertising but about the amount that is made from mobile subscribers by the carriers. (For those of you interested, these figures are in a presentation […]



Scratching the Surface

Feb 13th, 2010 | By Guy | Category: The Lean Forward Blog

This week I was invited to a presentation of the future of Microsoft’s technologies by Robbie Bach, President of Entertainment and Devices. The main focus of the evening was the Microsoft Surface technology, with a side order of Natal gestural interfaces.
The Surface is really a touch screen, table-top, interface without the grid-lock feature. Items can […]



Copyright, Control and the Audience

Feb 8th, 2010 | By Jennifer Wilson | Category: The Lean Forward Blog

The ruling came out on Friday on the iiNet copyright infringement case. I’ve written about this before here and here. I see the case as incredibly important for rights holders everywhere and I do think we should be celebrating the outcome, while also considering the potential ramifications of this. If you’re not […]



Visualising the world

Dec 1st, 2009 | By Jennifer Wilson | Category: The Lean Forward Blog

Another in a series of random thoughts on Augmented Reality, Plotting, Location, Maps and Mobile.
In terms of interest in Augmented Reality, while marketers and early adopters have leapt into AR with abandon - egged on by many developers it must be admitted; many are suggesting some caution and suggesting there is some way to go […]



Google buys AdMob - gets serious about Mobile Advertising

Nov 10th, 2009 | By Jennifer Wilson | Category: The Lean Forward Blog

Announcement out today that Google has bought Ad Mob, the largest display advertiser in the mobile space, serving millions on ads into mobile site and smart phone apps.
There is a supportive blog (as you would expect) on this on the Ad Mob site talking about the benefits to this to Ad Mob customers (adding Google […]



Going all Android

Oct 30th, 2009 | By Jennifer Wilson | Category: The Lean Forward Blog

I recently spoke at the AIMIA Digital Summit conference (worth checking out it you missed it) on the state of mobile. I provided some serious future looking and even went to far as to make a few predictions and set a few dates for when things might come to pass. (The future according to me!) […]



Digital: audience, distribution and commercial models

Sep 28th, 2009 | By Jennifer Wilson | Category: The Lean Forward Blog

When looking at what stopped screen content practitioners (aka film makers) from getting more involved in the digital space, the first thing most of them said was ‘I don’t understand it’. While rights are indeed a problem, when you are an independent producer, documentary maker or director - the bigger problem is getting an audience!
The interviews I […]



What stops screen content practitioners from getting more involved in digital ?

Aug 17th, 2009 | By Jennifer Wilson | Category: Events, Launch, Social Media, The Lean Forward Blog

About a year ago, I was commissioned by the Centre for Screen Business (a division of AFTRS, the film television and radio school) and Screenrights to look into why more screen content practitioners (film makers) didn’t get more involved in the digital space. The idea was to produce a White Paper from the results to […]



Reality - Augmented and Mixed up

Jul 12th, 2009 | By Jennifer Wilson | Category: Augmented Reality, The Lean Forward Blog

Augmented Reality is starting to get the hype that social media applications had a few years ago, and widgets a few years before that. I’d say that we’re increasingly being asked about augmented reality, however when you talk about the cost, it is amazing how quickly the interest can die. I’m finding this area fascinating and will […]



Experts? Who cares! I’ll have an opinion please

Jul 2nd, 2009 | By Jennifer Wilson | Category: Media, The Lean Forward Blog, User Generated Content

Very brief comment reflecting on an article today from John Hartigan, CEO of News Ltd (and, in my opinion, usually a pretty sensible and reasonable guy). I’m not the only one a bit annoyed by this.
The particularly relevant piece in here is:
His most scathing attack was reserved for bloggers, who, he said, lacked resources and
access […]