The Project Factory is dedicated to producing world-class engaging and commercially attractive interactive content.
As well as producing original formats and content, we provide innovative digital marketing campaigns that generate high levels of engagement and ROI for global brands online and on mobile.

Digital Strategies
“Having a website” is no longer enough to compete in the current marketplace. […]

A very distinguished keynote speaker at the recent film and TV SPAA conference in Australia recently said: “Producers should not get involved in distribution”.
As a producer of both offline video and online interactive content, the internet is both our creative medium and our distribution mechanism. If I do not understand the opportunities, business models and […]

The sexily-named ‘AIMIA Digital Services Index’ (!) was published today 5th November.  A positive and vital summary of our industry in Australia, it proves what most of us embedded in Digital already knew - that this is a big deal, and that it’s a mainstream big deal.
The summary shows that in 2008, 14.3% of enterprise expenditure […]

Now here’s a picture that paints a thousand words - so much so there is no accompanying article. Published by The Guardian on 18th April, this graph ostensibly shows the growth of Google as a advertising revenue magnet. But the story does not stop there. This chart is like one of those 3D Magic Eye […]

Rupert Murdoch certainly created a common term when he referred to himself as a ‘digital immigrant’. The term ‘ditigal native’ has become common enought that I received a chart today with a generational breakdown showing where groups ar natives, immigrants or aliens.
I think the same thing is happening in mobile, and that it has happened […]