The First Column

Facebook goes 3D

Mar 8th, 2010 | By Guy | Category: The First Column

Have a look at The Friend Cube, an experimental journey into the third dimension for Facebook users.
The site provides a more entertaining way to see your friends’ updates and quickly spot who has updated their status, all wrapped up in a massive 3D cube you can zoom in on, rotate and spin.
The project is part of […]



Bondi Rescue - The iPhone Game

Feb 13th, 2010 | By Guy | Category: TPF News, The First Column

The Project Factory is pleased to announce the launch of the Bondi Rescue game. The game brings to life the sun, sand and surf of Australia’s iconic Bondi Beach.

It’s a busy summer’s day on Australia’s iconic Bondi Beach. The sun is out, the water is warm and everyone wants to dive into the ocean to […]



iPhone app for Yellowglen and The Melbourne Cup

Oct 18th, 2009 | By Guy | Category: TPF News, The First Column

In time for the nation-stopping Melbourne Cup, The Project Factory has released the Yellowglen WHERE RU? application.  Using your iPhone, you’ll be able to locate your friends wherever they are on the Flemington racetrack.

The app links to your Facebook account so you can invite them, zoom in to locate them and plan the perfect meeting […]



The First Boxer Viral Game Launched

Oct 12th, 2009 | By Guy | Category: TPF News, The First Column

The Project Factory is pleased to announce the launch of The First Boxer, a game developed for Random House publishers to promote the publication of Christopher Ride’s new book called, funnily enough, The First Boxer.
The game was developed with tight timelines and incorporates competition mechanisms, high score tables, and a flexible gameplay that allows us […]



Pearlie on TV and on the web

Oct 1st, 2009 | By Guy | Category: The First Column

Wendy Harmer’s TV show Pearlie is on our screens on Channel Ten on weekend mornings, and online 24 hours a day. Each episode will be available on the site as well as all the fabulous characters for audiences to meet.  Developed and produced by The Project Factory in conjunction with the show’s producers Sticky Pictures, […]



National Breast Council Foundation on Facebook

Sep 30th, 2009 | By Guy | Category: TPF News, The First Column

We’re very pleased to announce the launch of the Facebook page we have produced for The National Breast Council Foundation.  Show your support by becoming a fan, signing up and donating.



AIMIA launches the history of the Australian web

Aug 3rd, 2009 | By Guy | Category: TPF News, The First Column

A stunning data visualisation of the history of the Australian web launched today.  Congrats to AIMIA, and especially to Paul McCarthy for pulling this together.  Would be great to see this rolled out on a global basis.
Discover and explore here
For the video fans, here’s a summary video of the history of social media in […]



Melbourne Laneways Come to Life

Sep 29th, 2007 | By Guy | Category: Second Life, The First Column

The Project Factory is pleased to announce the launch of its interpretation of the architecture of Melbourne’s Laneways in the popular virtual world, Second Life.
Commissioned by Multimedia Victoria and Acumentum, the project uses real-life images of graffiti, architecture and objects found in Melbourne’s iconic city streets, and recreates these to produce a completely interactive world […]



Project Factory brand video posted on YouTube

May 31st, 2007 | By Guy | Category: Second Life, The First Column

The Project Factory’s summary video showing a variety of top global brands in Second Life has been posted on YouTube today.

http://www.youtube.com/watch?v=tEGHJuCbGdo

The brands featured include Reuters, BMW, Sony BMG and Ericcson, BigPond, Reebok, Vodafone, IBM, ABC TV, Showtime, Pontiac, American Apparel, Virgin, Dell, NBC, Apple, Sears, Circuit City and AOL.
These are the companies that […]