Advertising

We’ve got the whole world in our hands

May 6th, 2009 | By Jennifer Wilson | Category: Advertising, Mobile, The Lean Forward Blog

I’ve been having a lot of mobile moments lately - catching up on the world in mobile and mobile in the world. Sometimes, the cultural divide on mobile really comes crashing home.
I’ve written before about how in Japan, six of the top ten best selling books were written (yes, written) on a mobile phone, and […]



Media In Recession: Broadcast Stumbles, Cable Capitalizes On Interactive Platforms

Feb 20th, 2009 | By Guy | Category: Advertising, TPF News

The digital media industry is not too young to have cycles already.  In the mid to late nineties, there were wonderful innovations that can be read these days like the Burgess Shale. 
Innovations such as forums, MSN chat, social media and online games all originated in peer-to-peer links, BBS’s and early MMORPGs.
Economically, we can probably chart […]



There is a place for everything (even advertising…)

Feb 13th, 2008 | By Jennifer Wilson | Category: Advertising, The Lean Forward Blog

I got send this link earlier today http://bokardo.com/archives/why-social-ads-dont-work/ with the comment “i can’t say I completely agree. It takes a very one dimensional (i.e. transactional) view of online advertising and largely ignores the concepts of campaigns and brand-building.”This started a dialogue it is worth repeating here. I think it is true that we search because we […]



The Great Advertising Bandwagon

Jan 3rd, 2008 | By Jennifer Wilson | Category: Advertising, Mobile, The Lean Forward Blog

I am sitting here reading the program for yet-another-mobile-conference (YAMC) which has as its amazing and avant garde theme - advertising!
Ok, let’s look at this. Yes, mobile advertising is going to be big. But then again, advertising itself is big. Yes, mobile is the device of the future (event the right now future), we know […]