This last year has been a year for the rise of the social network aggregator, or, if not a tool, the rise of aggregation through collaboration. I discovered this to my own horror when I realised that my Twitter posts were appearing as Facebook status updates. I had done this so that I could appear […]
My first generation iPhone recently turned up its heels (but that is another story… and one Apple seems reluctant to comment upon). So, into the glorious glass and customer service edifice that is the Apple Store, Sydney.
I made an appointment to tell someone the product was broken (don’t see why I needed to do so, […]
I’m getting more and more of the view that ‘context’ is the missing ingredient in some many services that are designed, both online and on mobile.
I’ve talked about soft personalisation, and the idea that people will happily just through hoops to tell you about themselves if you give them a good reason (like improving their […]
This is being written on an iPhone. I have a relationship with my iPhone which is starting to change my relationshipo with my Internet-connected laptop. But it has also slightly changed my mobile phone behaviour - and in ways that I can feel I am starting to rail against.
Love the interface? Yes, but…
Love the interconnection […]
Two recent things have happened that make me feel as though we really are on the cusp of some exciting new stuff in the mobile application world.
I’ve talked about how raving over the mobile internet is really just raving over the current major communication form on the brand new medium (radio with pictures). This shouldn’t […]
Just done a presentation on Mobile Engagement at the Laboratory for Advanced Media Production (LAMP), which is a cross-media lab project from the Australian Film Television and Radio School (AFTRS). I’ve done a few LAMP projects now - they are immersive residentials where we spend a week expanding a variety of projects (this week, seven), making […]
The Exec Forum was a great day, full of fascinating (and fascinated) people and, as usual, a huge amount jam-packed into a short time. For more info, see here: http://www.futureexploration.net/e2ef/blog/
There’s been enough comment on what happened on the day, but there are clearly a lot of conversations that are going to continue. Some of them […]
I got send this link earlier today http://bokardo.com/archives/why-social-ads-dont-work/ with the comment “i can’t say I completely agree. It takes a very one dimensional (i.e. transactional) view of online advertising and largely ignores the concepts of campaigns and brand-building.”This started a dialogue it is worth repeating here. I think it is true that we search because we […]
I am sitting here reading the program for yet-another-mobile-conference (YAMC) which has as its amazing and avant garde theme - advertising!
Ok, let’s look at this. Yes, mobile advertising is going to be big. But then again, advertising itself is big. Yes, mobile is the device of the future (event the right now future), we know […]
Rupert Murdoch certainly created a common term when he referred to himself as a ‘digital immigrant’. The term ‘ditigal native’ has become common enought that I received a chart today with a generational breakdown showing where groups ar natives, immigrants or aliens.
I think the same thing is happening in mobile, and that it has happened […]