Augmented Reality is starting to get the hype that social media applications had a few years ago, and widgets a few years before that. I’d say that we’re increasingly being asked about augmented reality, however when you talk about the cost, it is amazing how quickly the interest can die. I’m finding this area fascinating and will […]

Very brief comment reflecting on an article today from John Hartigan, CEO of News Ltd (and, in my opinion, usually a pretty sensible and reasonable guy). I’m not the only one a bit annoyed by this.
The particularly relevant piece in here is:
His most scathing attack was reserved for bloggers, who, he said, lacked resources and
access […]

Two new services have come up in the last week that really grabbed my attention - and that of a few people I’ve shown them to. From different stables but with some similar concepts and intent.
These are Layar from SPRXMobile and Seer from IBM which was done as part of their mobile services for Wimbledon. A […]

Amongst other things, I chair the Mobile Industry Group for AIMIA. We recently launched the new Mobile Advertising Guidelines which try and just set some recommendations in place so that there is a common understanding on sizes (or rather ratios), purpose etc. While there has been some incredibly ill-informed press around on this (wondering why they […]

I’m turning over a new leaf and have decided to blog more regularly (I hear you muttering ‘that won’t be hard’), in short sharp bursts, about all the stuff that is coming up that interests me.
When I started Lean Forward, it was to look at engagement with consumers by media, brands, advertisers, screen content producers, […]

I’ve been having a lot of mobile moments lately - catching up on the world in mobile and mobile in the world. Sometimes, the cultural divide on mobile really comes crashing home.
I’ve written before about how in Japan, six of the top ten best selling books were written (yes, written) on a mobile phone, and […]

The Venetian Hotel in Macau (where this is coming from) is a huge hotel, thousands of rooms, marble everywhere, massive casino, theatre, canal, at least five restaurants – miles and miles of corridors. It is also pretty soulless, exists to serve the gambling community that comes here and is tucked on a strip of land […]

I’m sitting here with a copy of Brad Howard’s article in Digital Media entitled “Print Strikes Back”, about how digital is taking a very long time to kill of the print industry. I do think that the death of newspapers at the hands of online was always a tad exaggerated. I think that even more […]

I was told I had a new follower by Twitter today (I’m JenWilsonSydney if you weren’t across this).
 In the good manners of reciprocal social, I clicked on their link to see who they were so I could chose what I would do. Generally, if I’m being followed by a real person, who has any shared […]

I am not a daily reader of the stars, but I do think astrology often has interesting things to say. I’ve had too many coincidental things happen (and too many scarily accurate astroligical readings) to not pay some mind to this. Let’s add two personal facts to this: I am a Sagittarian,  and the first […]