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A stunning data visualisation of the history of the Australian web launched today.  Congrats to AIMIA, and especially to Paul McCarthy for pulling this together.  Would be great to see this rolled out on a global basis.
Discover and explore here
For the video fans, here’s a summary video of the history of social media in […]

The virtual worlds site Virtual Worlds News has covered the release of a new report into the growth of virtual worlds.  The report covers both the standard metric of registrations, and importantly the number of ‘active users’ which can be taken as a measure of success of the virtual world.

The article says that: “the global […]

Random House Australia has today announced its new digital strategy will be developed in partnership with the award-winning The Project Factory.
 
Random House Australia recognises that digital reading will be a force in the next decade and appreciates the need to embrace new media. The exciting new digital strategies and release campaigns developed in partnership with […]

Avoid all paradigms, even mine! When someone says this is the way it’s done and it has to be this way, question it, because the landscape is changing so much.
Matt Costello, 2008

Jennifer Wilson and Guy Gadney contribute to LaVolta’s Digital Bullet weekly series.  This week, the topic is AIMIA and the IAB and what they should be focusing on.  You can view this episode here.

The Project Factory is dedicated to producing world-class engaging and commercially attractive interactive content.
As well as producing original formats and content, we provide innovative digital marketing campaigns that generate high levels of engagement and ROI for global brands online and on mobile.

Digital Strategies
“Having a website” is no longer enough to compete in the current marketplace. […]

by Guy Gadney
The first record to reach Gold status was in 1942 when Glenn Miller was presented a copy of Chattanooga Choo Choo sprayed with gold lacquer to celebrate the album’s success.  To “go Gold”, Platinum or double-Platinum is now short-hand for musical success.
Well, I have just submitted “to Go Boyle” to Urbandictionary.com as a […]

While the overall number of magazines starts to decline in an inexorable and obvious trend, Wired magazine has cocked a snook and launched the first issue of Wired UK.
The advertising was a little suspect for sub-editorial pedants, with the tagline “The future edited” which cried out for a comma somewhere, and the tagline for the […]

Television companies are facing a digital storm says Guy Gadney at MIPTV in Cannes 2009.