All entries by this author

Facebook goes 3D

Mar 8th, 2010 | By Guy | Category: The First Column

Have a look at The Friend Cube, an experimental journey into the third dimension for Facebook users.
The site provides a more entertaining way to see your friends’ updates and quickly spot who has updated their status, all wrapped up in a massive 3D cube you can zoom in on, rotate and spin.
The project is part of […]



20:20 foresight - AIMIA Awards keynote

Mar 6th, 2010 | By Guy | Category: TPF News

Published here is the full text of the keynote that Guy Gadney gave at the 16th AIMIA Awards in Melbourne.
Over the past decade I have been lucky enough to work on some pretty transformational digital projects.
I was with FOXTEL when it went digital. At BigPond when Telstra became a mediacomms company. At PBL Media […]



Bondi Rescue - The iPhone Game

Feb 13th, 2010 | By Guy | Category: TPF News, The First Column

The Project Factory is pleased to announce the launch of the Bondi Rescue game. The game brings to life the sun, sand and surf of Australia’s iconic Bondi Beach.

It’s a busy summer’s day on Australia’s iconic Bondi Beach. The sun is out, the water is warm and everyone wants to dive into the ocean to […]



Scratching the Surface

Feb 13th, 2010 | By Guy | Category: The Lean Forward Blog

This week I was invited to a presentation of the future of Microsoft’s technologies by Robbie Bach, President of Entertainment and Devices. The main focus of the evening was the Microsoft Surface technology, with a side order of Natal gestural interfaces.
The Surface is really a touch screen, table-top, interface without the grid-lock feature. Items can […]



Digital media impacts on documentaries

Dec 8th, 2009 | By Guy | Category: TPF News

The World Congress of Science and Factual Producers (WCSFP) landed with impact in Melbourne last week. Hiding behind a dry name that accentuates a niche, this is actually a diamond in the rough of international TV conferences. It does not have the glam of Cannes, but it is where the commissioners meet the […]



Australian social habits

Dec 8th, 2009 | By Guy | Category: Social Media

Forrester research has published this neat little widget for segmenting different levels of participation in online content. Personally I think this is pushing it to label it ’social’ in the same way that people creating their own Christmas cards should not be called ’social’ as it’s just another way to create content.
What it *is* is […]



iPhone app for Yellowglen and The Melbourne Cup

Oct 18th, 2009 | By Guy | Category: TPF News, The First Column

In time for the nation-stopping Melbourne Cup, The Project Factory has released the Yellowglen WHERE RU? application.  Using your iPhone, you’ll be able to locate your friends wherever they are on the Flemington racetrack.

The app links to your Facebook account so you can invite them, zoom in to locate them and plan the perfect meeting […]



The First Boxer Viral Game Launched

Oct 12th, 2009 | By Guy | Category: TPF News, The First Column

The Project Factory is pleased to announce the launch of The First Boxer, a game developed for Random House publishers to promote the publication of Christopher Ride’s new book called, funnily enough, The First Boxer.
The game was developed with tight timelines and incorporates competition mechanisms, high score tables, and a flexible gameplay that allows us […]



The game of cricket as a database

Oct 11th, 2009 | By Guy | Category: Other stuff

Ok, so perhaps this is totally niche but someone else out there may get the same geeky frisson that I do from looking through this image.
Created during the production of the Cricket Unlimited website for the Guardian in the late nineties this database schema captures all permutations of the game of cricket as a database […]



Pearlie on TV and on the web

Oct 1st, 2009 | By Guy | Category: The First Column

Wendy Harmer’s TV show Pearlie is on our screens on Channel Ten on weekend mornings, and online 24 hours a day. Each episode will be available on the site as well as all the fabulous characters for audiences to meet.  Developed and produced by The Project Factory in conjunction with the show’s producers Sticky Pictures, […]