Archive for April 2010

iPad Part 2: New/old media devices

Apr 12th, 2010 | By Jennifer Wilson | Category: TPF News, The Lean Forward Blog

After my last post on iPad, Mark Pesce commented that “Seems like you’re saying iPad is now what the TV used to be.” and in so many ways - I think he might be right on the mark.
TV used to be (and still pretty much is) a sit back medium. We throw ourselves on the […]



Yes, we have an iPad

Apr 9th, 2010 | By Jennifer Wilson | Category: The Lean Forward Blog

Our new iPad arrived on Tuesday morning and I’ve got a huge list of likes, dislikes, loves and concerns. It was, I have to say, almost scary to plug it in and turn it on and there was a chill of reverence in the air.
Yes, it’s like a big iPod Touch.
Now, some specifics:
The device is, […]



Branded entertainment

Apr 8th, 2010 | By Guy | Category: The Lean Forward Blog

I was privileged to be invited to open and chair the recent AIMIA/Venture One Branded Entertainment conference.  Posted here is my opening views on the current and future state of this curious industry.
Branded content seems to be a marriage made in heaven.
- Content has always been difficult to fund. Even if you are James […]