Two new services have come up in the last week that really grabbed my attention - and that of a few people I’ve shown them to. From different stables but with some similar concepts and intent.
These are Layar from SPRXMobile and Seer from IBM which was done as part of their mobile services for Wimbledon. A […]

The virtual worlds site Virtual Worlds News has covered the release of a new report into the growth of virtual worlds.  The report covers both the standard metric of registrations, and importantly the number of ‘active users’ which can be taken as a measure of success of the virtual world.

The article says that: “the global […]

Amongst other things, I chair the Mobile Industry Group for AIMIA. We recently launched the new Mobile Advertising Guidelines which try and just set some recommendations in place so that there is a common understanding on sizes (or rather ratios), purpose etc. While there has been some incredibly ill-informed press around on this (wondering why they […]

I’m turning over a new leaf and have decided to blog more regularly (I hear you muttering ‘that won’t be hard’), in short sharp bursts, about all the stuff that is coming up that interests me.
When I started Lean Forward, it was to look at engagement with consumers by media, brands, advertisers, screen content producers, […]

Random House Australia has today announced its new digital strategy will be developed in partnership with the award-winning The Project Factory.
 
Random House Australia recognises that digital reading will be a force in the next decade and appreciates the need to embrace new media. The exciting new digital strategies and release campaigns developed in partnership with […]

Avoid all paradigms, even mine! When someone says this is the way it’s done and it has to be this way, question it, because the landscape is changing so much.
Matt Costello, 2008