Jennifer Wilson and Guy Gadney contribute to LaVolta’s Digital Bullet weekly series.  This week, the topic is AIMIA and the IAB and what they should be focusing on.  You can view this episode here.

I’ve been having a lot of mobile moments lately - catching up on the world in mobile and mobile in the world. Sometimes, the cultural divide on mobile really comes crashing home.
I’ve written before about how in Japan, six of the top ten best selling books were written (yes, written) on a mobile phone, and […]

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Digital Strategies
“Having a website” is no longer enough to compete in the current marketplace. […]

by Guy Gadney
The first record to reach Gold status was in 1942 when Glenn Miller was presented a copy of Chattanooga Choo Choo sprayed with gold lacquer to celebrate the album’s success.  To “go Gold”, Platinum or double-Platinum is now short-hand for musical success.
Well, I have just submitted “to Go Boyle” to Urbandictionary.com as a […]