Read Jennifer’s updates on mobile advertising covered on news.com.au today.
http://www.news.com.au/business/story/0,27753,25175324-5012425,00.html
“Mobile is new and innovative enough that you should expect and receive higher percentage response rates to mobile than other channels, but based on lower numbers,” Wilson says.
She says it is important to think about how sophisticated your target audience is when it comes to using […]

The following is the speech that Guy Gadney gave to the 15th Annual AIMIA Awards on 13th March  in his role as President of AIMIA.
 
“When our digital industry crashed in the late nineties, major businesses and media companies that had been exploring digital media reverted to their core business models with an element of schadenfreude.  […]

King Canute was a very wise and successful ruler.  He was King Canute I of England, King Canute II of Norway and King Canute of Denmark.  His conquests and political skills were meaningful and had lasting impact.  Generally however, most people tend to remember him as the bloke who tried to hold back the tide.  […]

Click to expand.
First spotted on Palmer Street, Sydney, 2nd March.