Archive for February 2009

The Siren Song of China

Feb 27th, 2009 | By Jennifer Wilson | Category: Other stuff, The Lean Forward Blog

The Venetian Hotel in Macau (where this is coming from) is a huge hotel, thousands of rooms, marble everywhere, massive casino, theatre, canal, at least five restaurants – miles and miles of corridors. It is also pretty soulless, exists to serve the gambling community that comes here and is tucked on a strip of land […]



May the Force (of old media) be with you

Feb 21st, 2009 | By Jennifer Wilson | Category: Media, The Lean Forward Blog

I’m sitting here with a copy of Brad Howard’s article in Digital Media entitled “Print Strikes Back”, about how digital is taking a very long time to kill of the print industry. I do think that the death of newspapers at the hands of online was always a tad exaggerated. I think that even more […]



LifeGoalBoard launches in beta

Feb 20th, 2009 | By Guy | Category: Launch

Forget those new year’s resolutions which get lost before February kicks in, and get onto the LifeGoalBoard.com beta where you can set and manage your goals. 
Lifegoalboard is your personal, online workspace for planning your life goals. It guides you through powerful goal-setting questions in key areas of your life.
You can build your personal LifeGoalBoard and […]



Media In Recession: Broadcast Stumbles, Cable Capitalizes On Interactive Platforms

Feb 20th, 2009 | By Guy | Category: Advertising, TPF News

The digital media industry is not too young to have cycles already.  In the mid to late nineties, there were wonderful innovations that can be read these days like the Burgess Shale. 
Innovations such as forums, MSN chat, social media and online games all originated in peer-to-peer links, BBS’s and early MMORPGs.
Economically, we can probably chart […]



The Project Factory and Lean Forward in Valentine’s Day merger

Feb 14th, 2009 | By Guy | Category: TPF News, The Lean Forward Blog

Sydney, 14th February 2009
The Project Factory and Lean Forward merge, bringing two of Australia’s leading digital thinkers together to offer strategic consulting and bespoke development across all media platforms.
The Project Factory today announced its merger with the mobile, convergence and social media company, Lean Forward.
The merger means that the company now has two of the […]