Interesting times ahead - the Console space finally collides with the Social Virtual World space as Sony and Microsoft race to be first to offer non-closed beta, ’social (read: commercial) virtual world’ front ends to their ‘trojan horse’ consoles. Will they start to reap the benefits of a very large installed user base as both […]

VastPark have put out a press release announcing this partnership and we are delighted to be working with the fellow Australian based company  on helping to take the platform and technology to the next level.
“There are two key activities that will grow business in virtual worlds - developing innovative builds that are highly social alongside […]

A very distinguished keynote speaker at the recent film and TV SPAA conference in Australia recently said: “Producers should not get involved in distribution”.
As a producer of both offline video and online interactive content, the internet is both our creative medium and our distribution mechanism. If I do not understand the opportunities, business models and […]

Innovations in digital media often take two passes at the runway before they land and settle. We have always believed that this would be the case with virtual worlds. The number of pioneers and the dodgy uality of many of their projects was similar to the first websites that companies built.
Behind the scenes, virtual worlds […]

The sexily-named ‘AIMIA Digital Services Index’ (!) was published today 5th November.  A positive and vital summary of our industry in Australia, it proves what most of us embedded in Digital already knew - that this is a big deal, and that it’s a mainstream big deal.
The summary shows that in 2008, 14.3% of enterprise expenditure […]