Can I have some context with that please?
Oct 21st, 2008 | By Jennifer Wilson | Category: Mobile, The Lean Forward BlogI’m getting more and more of the view that ‘context’ is the missing ingredient in some many services that are designed, both online and on mobile.
I’ve talked about soft personalisation, and the idea that people will happily just through hoops to tell you about themselves if you give them a good reason (like improving their […]