Just done a presentation on Mobile Engagement at the Laboratory for Advanced Media Production (LAMP), which is a cross-media lab project from the Australian Film Television and Radio School (AFTRS). I’ve done a few LAMP projects now - they are immersive residentials where we spend a week expanding a variety of projects (this week, seven), making […]

The Exec Forum was a great day, full of fascinating (and fascinated) people and, as usual, a huge amount jam-packed into a short time.  For more info, see here: http://www.futureexploration.net/e2ef/blog/
There’s been enough comment on what happened on the day, but there are clearly a lot of conversations that are going to continue. Some of them […]

I got send this link earlier today http://bokardo.com/archives/why-social-ads-dont-work/ with the comment “i can’t say I completely agree. It takes a very one dimensional (i.e. transactional) view of online advertising and largely ignores the concepts of campaigns and brand-building.”This started a dialogue it is worth repeating here. I think it is true that we search because we […]