Facebook goes 3D
Mar 8th, 2010 | By Guy | Category: The First ColumnHave a look at The Friend Cube, an experimental journey into the third dimension for Facebook users.
The site provides a more entertaining way to see your friends’ updates and quickly spot who has updated their status, all wrapped up in a massive 3D cube you can zoom in on, rotate and spin.
The project is part of The Project Factory’s development of 3D interfaces for current and imminent digital entertainment platforms.
Guy Gadney, Director of The Project Factory, said: “Every now and again it’s important that we do things just because we can. This is one of those projects.”
“We felt that the there were new ways to look at Facebook that had not yet been explored, so launched Friendcube. In the initial user feedback we found that people liked being able to see a more visual presentation of their friends, and see easily who has made the most recent updates.”
“Most interesting to me was the feedback that people feel Friendcube is a “warmer” place to hang out than Facebook. There is a sense that 3D creates something which is more of an emotional experience than the more information-focused 2D.”
“FriendCube will be the first in a series of three dimensional projects that we will launching for broadcasters, entertainment producers….and just for ourselves as experiments.”
Hi-res image can be downloaded here.

